Popular brands have a loyal social following. To show this social community is alive and energetic, we've created this dynamic grid that updates minute-to-minute. It's life! When fans buy a product or tag a product or the brand on a social platform, this data will dynamically be pulled into the grid. Around the globe fans can follow the purchases and conversations around their favorite brand.

Now, why wouldn't a brand want to use this life data as well? Based on transactions, trends, hot topics, ... marketers can create a target group on the fly and send out campaigns real-time.