Since everything and everyone is connected, lets use this data smart and to the advantage of each individual. When we see an individual in Chicago, during winter temperatures, who likes travel, sun, culture, beaches, who's single and can jump on a plane in a matter of hours, who has a big social following with similar interests and has a work calendar that allows some time off... Lets recommend this person to escape the winter. Target this individual with a specific promotion that makes it irresistible to not "get out" for a few days.